The solution to creating sustainable organisations operations businesses

Susformation is the biggest business opportunity of the century, in Finland worth over €14 billion in investments. It is the active transformation of the core of your business to solve challenges our society faces today and tomorrow. With susformation, modern organisations create structures, services and products that enable sustainable growth.


Susformation – Bridging sustainability with business success

Watch our webinar and learn more about susformation and how you can turn sustainability into a competitive advantage and an asset.

In addition to deep diving into susformation, we are honoured to have as guests two inspirational leaders from organisations that not only view sustainability as a strategic issue, but have sustainability at the core of their business model.


Maria Sangder
CEO, Gaia Consulting

Timo Huhtamäki
CEO, Emmy Clothing

Kati Pallasaho
SVP of Strategy &
Sustainability, Lindström

SusTainability + Transformation



Sustainable growth creates more from less, bringing benefits and added value to the organization’s customers, its operations and, more broadly, society as a whole.



Science and research are the cornerstones of our 360° approach. We measure your impact, identify risks and opportunities. We help you assess what kind of actions are needed.



The goal of our work is measurable sustainability impacts. Our expertise combines deep sustainability expertise with business understanding.

For organisations to successfully navigate through the green transition, and thrive while at it, they must go through a sustainable transformation — we call it susformation.

Why susformation?

Susformation is the biggest business opportunity of the century

Nature is the greatest disruptor of our time. The effects of climate change, biodiversity loss and resource scarcity are complex, interlinked and definitely tied with our business environment.

All organisations need to decide their tactics. Should efforts be placed mainly on ensuring that your business meets minimum requirements, or should you aim to leverage the possibilities offered by the green transition to build better business?

Susformation is a journey, where the first step is the decision to start. For some, it means survival. For most, susformation means new opportunities and growth.

Susformation is an active effort

Strategic shifts don’t happen overnight but fortunately there are clear places from where to start.



Explore alternative futures and create a desired view of the future. Re-imagine the value creation model for your organization based on the desired future and outline the impact that you want to generate.


Envision an offering that helps solve societal and environmental challenges and drives for sustainable growth. Simultaneously, develop your current offering to ensure that your entire portfolio is on a sustainable basis.


Vision a future value chain that is truly sustainable. Trace your current value chain and identify the biggest drivers for change. Take measures to allow your industry’s entire value chain to transform.


Make sure sustainability is embedded in all processes. Identify the ways of working that need to be re-examined to support susformation. Purposefully change those that could become obstacles.


Drive for growth that is better for business, the environment and society. Sustainability presents an opportunity to build competitive advantage – leverage this opportunity and create value that extends beyond your organisation’s borders.

Measure impact

Continuously measure your organisation’s development in relation to your desired future impact and follow-up on progress on the leadership and board levels. Make sustainability impact part of your scoreboard and remuneration policy.

Lead by example

Be transparent, not only with your facts and figures but with your processes as well. Proudly show the world the proven impact you are making. Take credit for the great things you do and be a benchmark for others to follow.

Be part of the solution

Change the core of your business to leverage the opportunities presented by sustainability. Create solutions to the challenges our planet and society face today and tomorrow.
Susform & reposition the core of the organization


Susformation themes

The time for one-off sustainability actions is over

Drivers for change, such as the energy crisis and circular economy, create opportunities for growth for organisations that, in turn, shape the markets. Sustainable financing, changes in consumer behaviour, and legislation will continue to support sustainable companies even more in the future.

climate change

Climate change is a grave threat, with an opportunity

Combating climate change and limiting global warming to 1.5 degrees Celsius requires effective emission reductions in all sectors. The climate crisis threatens business, but the green transition is also an opportunity to create a competitive advantage by offering carbon-neutral solutions.


Stopping the loss of biodiversity is one of the biggest environmental challenges of our time

Biodiversity is the richness of both species and habitats living on Earth and is a prerequisite for human existence. All businesses and societies depend on the biological regulatory and productive services provided by nature’s diversity.

red apple beside gold pillar candles

circular economy

Circular economy as a solution to the climate and biodiversity crisis

We are currently consuming natural resources beyond the earth’s carrying capacity. Resource scarcity is already visible in higher business costs and threatens the availability of raw materials in the future. A circular economy, where raw materials and resources stay in value chains for as long as possible, is a central key to the green transition and the climate and biodiversity crisis.

energy transition

Achieving the climate goals requires a large-scale energy transition

Abandoning fossil fuels and moving towards renewable and emission-free forms of energy is central to the green transition. Climate goals require even more sustainable energy systems. New, strong and flexible energy networks enable sector coupling, i.e. connecting different forms of energy to each other and to the structures of society.

SUSFORMATION white paper

Bridging sustainability with business success

Replace one-off sustainability actions with strategic sustainability and align your strategy with the green transition. Take the first step towards susformation and download our white paper.

How can we help?

Contact us and find an expert to help you forward.