Lead susformation

Grow organisational value by

creating better business

The green transition is the most significant systemic change of our time. To speed up the green transition, every organisation must go through a sustainable transformation — we call it susformation.

Susformation is a change in which we move to thinking about sustainability as a key part of the organisation’s strategy and the operation of the entire value chain. In susformation, strategic sustainability replaces one-off sustainability actions. It creates added value for the organisation’s operations, stakeholders, and the surrounding society.

Susformation is actively working to transform the core of your business to solve challenges our society faces today and tomorrow. With susformation, our customers make the green transition a reality by creating structures, services and products that enable the conditions for sustainable growth.

Sustainability is the core of value creation

Nature disrupts our living and business environment. The impacts of the key sustainability disruptors, biodiversity, climate change and resource scarcity are highly complex but at the same time create unprecedented business opportunities to those willing to grasp and solve this complexity.

Implementing a successful susformation requires foresight and leadership. Organisational value creation models are to be redefined and thus a fundamental and cutting-edge change in strategy, business models and operations is needed. Changes affect also the systemic level, even creating a market shift.

Sustainable growth

Sustainable growth creates more from less, bringing benefits and added value to the organization’s customers, its operations and, more broadly, society as a whole.

Added value

Science and research are the cornerstones of our 360° approach. We measure your impact, identify risks and opportunities. We help you assess what kind of actions are needed for added value.

Proven impact

The goal of our work is measurable sustainability impacts. Our expertise combines deep sustainability expertise with business understanding.

How to succesfully

The forces of nature are our greatest disruptor. The effects of climate change, biodiversity loss and resource scarcity to our business environment are complex and interlinked.

All organisations need to decide their tactics. Should time and effort be placed mainly on ensuring that your business meets minimum requirements, or should you aim to leverage the possibilities offered by the green transition to build better business?

Susformation is a journey, where the biggest step is the decision to start. For some, it means survival. For most susformation means new opportunities and growth.

Internal input

Envision future impact

Explore alternative futures by building scenarios based on identified trends and phenomena. Create a desired view of the future together with your stakeholders that you want to help build.

Re-imagine the value creation model for your organization based on the desired future and outline the impact that you want to generate. Identify what are the topics that leave a positive impact, fill clients’ demands and create new revenue streams, and build a strategy enables you to create this impact.


Envision an offering needed to generate your re-imagined value. The result will be an offering that helps solve societal and environmental challenges and drives for sustainable growth.

Simultaneously, develop your current offering to ensure that your entire portfolio is on a sustainable basis and does not create significant harm.

Rethink value chain

Vision a future value chain that is truly sustainable. Trace your current value chain and identify the biggest drivers for change. Take measures to allow your industry’s entire value chain to transform.

Align the organization

Make sure sustainability is embedded in all processes. Identify the ways of working that need to be re-examined to support susformation. Purposefully change those that could become obstacles.

Drive for sustainable growth

Drive for growth that is better for business, the environment and society. Sustainability presents an opportunity to build competitive advantage – leverage this opportunity and create value that extends beyond your organisation’s borders.

Measure impact

Continuously measure your organisation’s development in relation to your desired future impact and follow-up on progress on the leadership and board levels. Make sustainability impact part of your scoreboard and remuneration policy.

Lead by example

Transparency becomes mandatory. It does not only mean facts and figures, as also the process needs to be transparent. Proudly show the world the proven impact you are making. Take credit for the great things you do and be a benchmark for others to follow.

Be part of the solution

Change the core of your business to leverage the opportunities presented by sustainability. Create solutions to the challenges our planet and society face today and tomorrow.

Susform & reposition the core of the organization

External impact

Susformation themes

The time for one-off sustainability actions is over

The change drivers, such as the energy crisis and circular economy, create opportunities for growth for organisations that, in turn, shape the markets. Sustainable financing, changes in consumer behavior and legislation will support sustainable companies even more strongly in the future.

climate change

Climate change is a great threat, but also a new kind of opportunity

Combating climate change and limiting global warming to 1.5 degrees Celsius requires effective emission reductions in all sectors. The climate crisis threatens business, but the green transition is also an opportunity to create a competitive advantage by offering carbon-neutral solutions.


Stopping the loss of biodiversity is one of the biggest environmental challenges of our time

Biodiversity is the richness of both species and habitats living on Earth and is a prerequisite for human existence. All businesses and societies depend on the biological regulatory and productive services provided by nature’s diversity.

red apple beside gold pillar candles

circular economy

Circular economy as a solution to the climate and biodiversity crisis

We are currently consuming natural resources beyond the earth’s carrying capacity. Resource scarcity is already visible in higher business costs and threatens the availability of raw materials in the future. A circular economy, where raw materials and resources stay in value chains for as long as possible, is a central key to the green transition and the climate and biodiversity crisis.

energy transition

Achieving the climate goals requires a large-scale energy transition

Abandoning fossil fuels and moving towards renewable and emission-free forms of energy is central to the green transition. Climate goals require even more sustainable energy systems. New, strong and flexible energy networks enable sector coupling, i.e. connecting different forms of energy to each other and to the structures of society.

How can we help?

Contact us and find an expert to help you forward.