Back 05.03.2024

Unleash Your Inner Susformation Intrapreneur: 5 Ways to Drive Change Within Your Organisation

Susformation Intrapreneur

Are you passionate about sustainability and innovation? Do you dream of transforming your organization into a force for positive change? Then you might just be a Susformation Intrapreneur in the making! By embracing the role of a Susformation Intrapreneur, you’re not just settling for meeting the bare minimum of sustainability standards. Instead, you’re seizing the opportunity to propel your company forward by tapping into the vast potential of the green transition.

Here is our guide on your journey to becoming a catalyst for susformation within your company.

First things first, let’s break down what susformation is all about. Susformation isn’t just a buzzword — it’s a call to action. SUStainability tranFORMATION is about actively transforming your organization’s practices, products, and services to not just meet sustainability standards, but to create new business opportunities and societal change. It changes the core of the business by redefining value creation to give back to society and the planet, rather than just taking. In short, it’s about building better business that solves challenges our society faces today and tomorrow.

Now, you might be wondering, what exactly is an intrapreneur? Well, think of them as the rebels with a cause within the corporate walls. They’re the ones who think outside the box, challenge the status quo, and drive innovation and change from within. They are the changemakers that initiate movements and create networks. And as a Susformation Intrapreneur, your mission is to do just that – shake things up, spark conversations, and pave the way for a more sustainable future. You drive growth that is better for business, the environment, and society. Sustainability presents an opportunity to build competitive advantage – leverage this opportunity and create value that extends beyond your organisation’s borders.

So, how can you kickstart your journey as a Susformation Intrapreneur? Here are five possible and plausible strategies to get you started:

Network: Start by building an unofficial network with like-minded colleagues who share your passion for sustainability. Initiate discussions, share ideas, and brainstorm ways to drive change within your organization. Remember, strength lies in numbers, so the more allies you have on board, the greater impact you can make.

Communicate & Inspire: Use internal and external communication channels to spread awareness about susformation and its potential benefits. Share relevant articles, blogs, and social media posts to spark conversations and ignite interest among your peers. Be bold with your vision for a more sustainable future to create impact throughout operations. You will inspire others to join you in the movement.

Show the Business Value: When presenting your ideas to management, make sure to clearly articulate the tangible benefits of susformation in terms of earnings, savings, and long-term sustainability Even if your main driver is not business, the decision makers rightfully have that as a priority. You have a higher success rate if you angle your approach to meet the needs of the business and the added value to drive your agenda. Keep your proposals simple, realistic, and backed by concrete data.

Leave Room for Co-Creation: Collaborate with your manager and other key stakeholders to further develop your ideas and initiatives. Solicit feedback, invite input, and be open to co-creating solutions that resonate with everyone involved. Remember, susformation is a collective effort, and inclusive collaboration is key to success. In essence, susformation gives a clear framework and direction that not only energizes teams but also channels that energy in a unified and productive direction.

Find Sponsors: Identify and reach out to influential leaders within your organization who can champion your susformation initiatives at a higher level. Seek their advice and endorsement to garner broader organizational buy-in and momentum for change.

And here is a bonus tip: Persistence is key. If at first, you don’t succeed, do not be discouraged. Dust yourself off and try again. Refine your approach, learn from setbacks, and keep pushing forward with unwavering determination. After all, the future is ours to shape, and as a Susformation Intrapreneur, you have the power to drive real, meaningful change within your organization and beyond.

Eager to learn more and network with like-minded changemakers? Win tickets and join our workshop at Waves Forum on the 3 – 4th of April in Helsinki. To win your ticket, please specify why you would like to attend and how you would benefit from the summit. Leave your entry here.

Please submit your entry no later than March 18th.

Read more about susformation: Susformation — the solution to creating sustainable growth |

Sustainable Growth Strategies, Strategy Realisation, Strategic Leadership, Management Systems
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