Back 04.05.2020

Erkki Izarra joins as a Senior Advisor

Sustainability is already a vital ingredient of the world’s leading brands. While laws get stricter, journalists sharpen pens, consumers become demanding, and the marketing departments within companies need something to tell. Thus, the demand for business-critical sustainability consultancy is bigger than ever.

Erkki brings in 20 years of international excellence in branding and marketing. For Gaia, sustainability has traditionally meant efficiency and reduced risks. Now, that sustainability is also an avenue to build thriving brands and to differentiate, this area of services is of growing importance to Gaia, and to its clients.

“We provide a unique 360 approach to sustainability. Gaia has worked in all continents, with governments, international organizations, and most industrial sectors. We offer all key aspects of sustainability, ranging from energy and climate to risk management and responsibility. The business case for sustainability is massive. However, harnessing the business benefits requires integrating sustainability into brand and marketing”, says Pasi Rinne, Chairman of Gaia.

Gaia is an independent consultancy for Sustainable Business. It works globally with some 250 clients a year through its offices and network of advisors.

  • Pasi Rinne, Chairman of the Board,, +358 400 464 127