Pekka Pokela

Senior Advisor & Director

“I have always worked on inspiring and challenging technology and business development issues – from a research and a business point of view. Gaia provides the platform to energize the development chasing new differentiation strategies, new business segments, new growth and new concepts, all at the same time.

Business development is a combination of elements that are not contradictory: business and sustainability. Sustainable business is a combination of economical, environmental and social aspects.

Gaia’s business ethics and values are very much alike my own ones – as I noticed before I joined Gaia. I am happy to be part of the team that fosters this change and crucial development: building a stronger basis for success of businesses, wellbeing of communities and individuals as well as sustainable market positions. The world, market and people’s attitudes are changing!”